American rapper Kendrick Lamar has made history by becoming the most-streamed rapper on Spotify in terms of monthly listeners.
Following his headline performance at Sunday’s Super Bowl halftime show, Lamar’s Spotify monthly listeners surged to 88.8 million, setting a new record.
The Super Bowl performance, which became the most-watched in history with over 133 million viewers, featured Lamar delivering tracks from his latest album, GNX, along with his explosive Drake diss track, Not Like Us.