Big Brother Naija Season 10 Premieres July 26 With N150m Prize Money

The season 10 of Big Brother Naija (BBNaija) will premiere on July 26, with a special double-launch weekend continuing on July 27.

MultiChoice Nigeria announced that this year’s winner will walk away with a staggering ₦150 million, the largest cash prize in the show’s history since its debut in 2006.

Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.

Fans can catch the premiere live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.

At the media briefing, popular host Ebuka Obi-Uchendu confirmed his return.