Nigerian singer, Innocent Ujah Idibia, popularly known as 2Baba, has separated from his longtime manager, Efe Omorogbe, the CEO of the talent management company, Now Muzik.
The mutual agreement to part ways was announced in a joint statement shared on Instagram by Now Muzik.
Omorogbe appreciated 2Baba, saying that working with him was “beyond work”.
While relishing his achievements with 2Baba in the two decades of their partnership, Efe Omorogbe promised that he and his company would continue to support the singer from the sidelines.
On his part, 2Baba said he “owes a lot of my career success to Efe and his team at Now Muzik”. The ‘African Queen’ crooner said he remains grateful, but noted that “every good thing must come to an end”.
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Following the announcement, 2Baba will now be represented by his new management company, Hypertek Digital.
