Beyoncé Wins 12-Year Battle to Trademark Daughter Blue Ivy’s Name

Beyoncé has successfully won a 12-year-long legal dispute to trademark her daughter Blue Ivy’s name. The 43-year-old music icon triumphed over a small Wisconsin boutique, which had held the trademark for “Blue Ivy” since September 2009. The decision was officially announced in The Trademark Official Gazette on December 31.

The legal battle began in 2012 when Beyoncé’s BGK Trademark Holdings LLC applied for the trademark following Blue Ivy’s birth. However, the application was contested by wedding planner Veronica Morales, whose business, Blue Ivy Events, had operated under that name since 2009.

In 2020, the U.S. Patent and Trademark Office (USPTO) dismissed Morales’ objections, ruling that the event planning business and Beyoncé’s trademark application were not similar enough to cause confusion. Despite this victory, Beyoncé’s legal team paused efforts to secure the trademark.

The case resurfaced in 2023 when Beyoncé reapplied for the trademark. This time, the dispute involved a Wisconsin boutique that owned a logo resembling “Blue Ivy” since 2011. After the boutique failed to oppose Beyoncé’s application, the trademark was published, allowing Beyoncé to move forward with the process.

If no objections are filed by January 30, 2025, Beyoncé will officially receive the rights to trademark her daughter’s name.