“Big Brother Naija Gave Me the Visibility I Needed as an Actor” – BamBam

Former Big Brother Naija housemate Oluwabamike Adebuniyan, popularly known as BamBam, has shared that her decision to join the reality TV show was driven by a need for greater visibility as a professionally trained actor.

Speaking in an interview with Saturday Beats, BamBam explained, “One of the major reasons I went into the Big Brother show was because I needed more visibility as a professionally trained actor.”

The graduate of the Royal Arts Academy shed light on the difficulties of breaking into the acting industry, citing stiff competition and low pay. “It’s not easy to stand out in this industry as a filmmaker because it is very saturated. So, yes, going for a show like Big Brother gives you an unfair advantage over other people,” she admitted.

Addressing stereotypes about reality TV stars prioritizing fame over talent, BamBam clarified, “What makes brands come to you is because you are famous. Brands will not want to identify with anybody who does not have great engagement on their social media platforms. So, the social media platform is literally your work tool that makes brands want to work with you.”

She also touched on the economic challenges in Nigeria, comparing her current earnings from endorsements to her previous career as a microbiologist. “With what I get from endorsements, if I had a regular paying job, that money would not sustain my lifestyle monthly. How much are they paying microbiologists in general hospitals today? Even if it is a private hospital, what is the highest they can pay?” she asked.

Despite her success, BamBam acknowledged the challenge of being typecast as just a reality TV star. She advised aspiring entertainers to remain dedicated and proactive. “You have to put in the work and trust God to provide you with opportunities where you can showcase yourself beyond just being a reality TV star. It’s only time and maximising opportunities,” she concluded.