Jay-Z Signs Ayra Starr to Roc Nation in Major Management Deal

Nigerian music sensation Ayra Starr just hit a major global milestone — and it comes with the stamp of hip-hop royalty.

Roc Nation confirms that Jay-Z’s Roc Nation has officially signed Ayra Starr to a management deal, marking a major step forward in her international career.

Ayra Starr, known for her soulful vocals, Afrobeats flair, and Gen Z appeal, becomes the latest African artist to cross over into the U.S. mainstream under the guidance of Roc Nation — home to global icons like Rihanna, J. Cole, and Megan Thee Stallion.

This move comes on the heels of her widely praised album The Year I Turned 21, and a standout performance at the 2024 BET Awards, where she earned a nomination for Best International Act. She won the 2025 BET Award for Best International Act