Femi Branch, a prominent Nigerian actor, has voiced his concerns over the unfair practice of cinemas promoting one film over others. According to Branch, this practice is not only detrimental to the film industry but also has far-reaching consequences on the nation’s economy.

He alleged that some cinema staff go as far as wearing promotional t-shirts, removing marketing materials for other films, and altering screening schedules to favor a particular movie.

Branch argued that this unfair practice affects not only producers and filmmakers but also the entire industry. He emphasized the importance of cinemas maintaining neutrality and providing a level playing field for all films, rather than taking sides and promoting one film over another. Furthermore, Branch criticized the culture of silence among producers and filmmakers, who fear being blacklisted or having their films rejected by cinemas if they speak out against this practice.

Branch’s comments have ignited a heated debate within the film industry, with many sharing his concerns about the unfair promotion practices. While some argue that cinemas have the right to choose which films to promote as a business decision, Branch countered that cinemas have a responsibility to provide a fair and neutral platform for all films. He believes that promoting one film over others is not only unfair but also harmful to the industry as a whole.

In conclusion, Branch has called on cinemas to cease their unfair promotion practices and provide equal opportunities for all films to succeed. His advocacy has sparked a necessary conversation within the industry, highlighting the need for fairness, neutrality, and equal opportunities for all filmmakers.

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