Spotify: Olamide, Odumodublvck, Blaqbonez most streamed Nigerian artistes

Music streaming platform giant, Spotify, has listed Olamide, Odumodublvck, Blaqbonez, Zlatan and Ice Prince as the most streamed Nigerian hip-hop artistes on its platform.

Spotify’s Artiste and Label Partnerships Manager for West Africa, Victor Okpala, disclosed this in a statement on Friday.

According to Okpala, Nigeria occupies a significant position within Africa’s Hip-hop listenership landscape, securing the second spot after South Africa.

The statement reads: “The spotlight falls on Olamide, Odumodublvck, Blaqbonez, Zlatan and Ice Prince as the most streamed within the realm of Nigerian Hip hop.

“Nigeria’s patriotism in music is evident as most streamed Hip hop artistes are Nigerians, unlike regions such as Kenya and South Africa where international hit-man, Drake, leads.

“Hip hop is one of the most popular music genres in the world and it continues to have an input in newer genres and music movements springing up in Nigeria and around the world.

“Its ability to evolve and stay relevant is a testament to its power as a form of artistic expression that resonates with listeners worldwide” .

According to Okpala, the accessibility of streaming platforms like Spotify had enabled Gen Z to explore and embrace music from around the world, with Nigerian hip-hop resonating strongly due to its energetic, relatable lyrics, and cultural authenticity.

According to Spotify’s data, Nigerian Gen Z individuals aged between 18 and 24 constituted a sizable segment of Hip hop listeners, accounting for 55 per cent of the total streams. This is followed by listeners aged 25 to 29, contributing 19 per cent of the streams, while the age brackets of 0 to 17 and 30 to 34 both hold a nine per cent share.

From a gender perspective, Nigerian Hip hop music predominantly resonates with males, commanding a substantial 75 per cent of the recorded streams, while females account for 25 per cent.